Eddie Lee, Co-founder / Group CEO of SeedIn is responsible for overseeing the overall strategic direction of the company. With 18 years of experience in the fast-paced Information Technology World and passion for the technology sector, Eddie led his IT team with the wealth of technology solutions he have amassed over the years.
Prior to joining SeedIn, Eddie founded Edifice Pte Ltd, a software and solution agency since 2004. He is responsible for the company's performance and strategic business direction. Equipped with a Bachelor of Applied Science in Information Technology from RMIT University, Eddie leads the company's continuation.
He was also nominated as the "Most Inspiring Entrepreneur" by the Spirit of Enterprise in 2005, led Edifice to bag Small Medium Business Association's Promising SME 500 Award in 2012 and was featured in The Straits Times' Special Report on 16th July 2011, where they credited his perseverance in taking a one-man Consultancy Web Design firm to its current team of 18, with a 750% growth.
Often described as a positive, energetic and sporty individual, Eddie spends his spare time perfecting Muay Thai, running marathons, and was even part of the Singapore National Wushu Federation and San Da (kick boxing) team.
As the Executive Director and Chief Technology Officer, Nelson is responsible for designing SeedIn's internal workflow processes, development of internal capabilities and IT infrastructure.
He strongly believes that SeedIn has a ground-breaking product which fills the void for businesses in need of financing for growth, and has the potential to become a disruptive entrant into the business funding market in Singapore.
Prior to his beginning at SeedIn, Nelson began his career in a Sales and Marketing role in a local Fast-moving Consumer Goods company.
From there, he ventured into Sales Oversight with the Asia Pacific Breweries in Guangzhou before it was acquired by Heineken. Most recently, he played the role of a Analyst and Business Assistant for the Chairman of a Property Developer in Shanghai.
Having accumulated years of rich experience, Nelson reckoned that the opportunity to explore innovative funding solutions for local businesses was too exciting to pass up.
Having graduated from National University of Singapore with a Bachelor's Degree in Computer Engineering, Nelson is keen and passionate about the Information Technology world, often wondering about the possible advancements of online businesses.
With more than 10 years of experience in the IT industry as a Web and PHP Developer, Monico has accumulated solid experience and in-depth technical knowledge in various software tools and systems.
Previously, Monico spent 10 years in Philippines, working in small and large firms as a PHP Developer. His expertise and familiarisation with the IT system enables him to develop, customise and fix systems with ease.
Jeremiah possesses more than 10 years of experience in Finance and Real-Estate Development, accumulating sound foundation and knowledge over the years where he worked extensively in the area of Corporate Finance.
Before co-founding SeedIn, he established Zhibo Pte Ltd, a Singapore incorporated company which specialises in Alternate Financing and Equity Investment, also known as one of the pioneers offering alternative funding solutions to local SMEs.
Jeremiah's journey in SME Financing and Real-Estate Alternate Financing began way back in 2007 where he resided and served as the Finance and Credit Risk Manager in Shanghai and Guangzhou, and has since accumulated a wide realm of knowledge and specialisation in SME and Real-Estate Alternate Financing.
Evidently a passionate entrepreneur, Jeremiah understands the difficulties and obstacles faced by local SMES. He strongly believes in encouraging local businesses to help each other through financing as cash-flow problems not only limits the business' growth, but also threatens to destroy it.
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