Yeo Hart Pong - Part 2

 

Featured in this new series is Yeo Hart Pong, Managing Director of Song Fa Bak Kut Teh, also eldest son of Yeo Eng Song, Founder of Song Fa Bak Kut Teh back in 1969.

Hart Pong had always dreamt about being an entrepreneur when he was studying in polytechnic, and decided to take over his father’s business in 2007. In an attempt to change his father’s traditional ways of running the business into his own concept, Yeo Hart Pong, took charge of elements such as food quality, service, ambience and branding, while still retaining the traditional values and original taste behind the Bak Kut Teh, not forgetting his roots.

 

Song Fa Bak Kut Teh’s Background

Song Fa Bak Kut Teh is founded by Yeo Eng Song in 1969. It has its humble beginnings from a pushcart stall to a coffee shop at Victoria Street, to 5 outlets island-wide to date. Song Fa have in turn grown into a well-known traditional brand that all every neighbourhood is familiar with. At Song Fa, one can relive the heritage of good old Bak Kut Teh in its truest sense. Their popular original Bak Kut Teh recipe, fall-off-the-bone tender pork ribs and flavourful, peppery, spice-infused hot broth is till now still popular among households.

Follow Yeo Hart Pong's Entrepreneurship journey:
Part 1 Part 3 Part 4

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